Active or passive, I’m still not watching commercials
I recently read an article from Lost Remote titled “Are You an Ad Avoider?”
I also think that the estimate of 10-15 percent of 17-35 year olds who are ad avoiders is an extremely low number. We have DVR capabilities for our satellite television, and we always fast-forward through commercials when we have the chance. A friend actually records television shows and doesn’t begin watching them until at least 15 minutes after the show has started to build a “commercial buffer.”
I thought it was interesting that the study found that men are typically “active avoiders” while women with small children are “passive avoiders.” I see the point– it’s hard to pay attention to commercials when you’re trying to stop your toddler from putting the remote control in the toilet.
Filed under: Uncategorized on February 20th, 2007
We’re too cheap to have DVR…but I still avoid the commercials. That’s my time to jump up and tend to laundry, load the dishwasher, tidy a room…and now that I live in England, make a cup of tea.
That way I don’t feel like I have wasted an hour after watching a show.